About us

25 years ago, our founder Steve, kept an unmarked bottle of oil in his old, waxed hunting coat. It was THE solution for keeping pesky gnats out of our ears and eyes while we camouflaged ourselves into the wild rice backwater sloughs of the Wisconsin River in hopes of a successful duck hunt. The supply was limited and eventually gone, and for decades we searched for an alternative. We tried DEET heavy formulas, all natural sprays and homemade remedies – but nothing worked like the good stuff. In 2019, Joel decided to go down the rabbit hole of scent chemistry. There were countless failed attempts, until one day, Joel called his brother Ben and gave him a sample bottle of what is now our original flagship product – and the memories of our youth came flooding back. We found it, only this time, it was even stronger. The Gnats Ass is an advanced scent system that creates a shield between you and those annoying gnats.

 

Joel Hedeman - Creator/Owner

Steve Hedeman - Founder/Owner

Ben Hedeman - Head of Sales/Owner

Jesse Maynard - Head of E-Commerce/Owner